How Mattress Shopping and Marketing Messages May Evolve

First of all, thanks to Jeff Scheuer, America’s Beducator and owner of Mattress to Go, for the face masks—err, sleep masks (dual-purpose). 

And thank you Jeff and Kristine for all you are doing to serve your community by providing free handmade masks. The people of Shelby Township, Michigan are lucky to have you as friends and neighbors.

Check out Jeff’s Beducation YouTube Channel. Whether you’re a consumer or a mattress nerd, it’s filled with information we find incredibly valuable.

Face mask, or sleep mask?

On this episode, we talk about how mattress retailers are evolving.

The “appointment” model is taking hold. Doorstep delivery is now a thing. There’s talk about protective equipment to cover each mattress during rest tests. 

For those with a cart feature on their websites, ecommerce selling is becoming common place. We’re seeing tremors of change, but what will stick? Where should retailers focus to set themselves up for the comeback? 

Dos Marcos also talk about this—on the backside of returning to the new normal, what messages will resonate with consumers? How do you position the mattress as a solution to problems consumers are facing amidst the coronavirus outbreak? 

NATIONWIDE HELP CENTER

Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

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