Davide Cerretini decided to fight Yelp.
After he refused to pay Yelp and his 5-star reviews disappeared, the owner of Botto Bistro decided to flip the script. He asked people to leave one-star reviews.
This move generated media attention and blew up his business. Come to find out, many people feel Yelp isn’t fair and holds small businesses hostage.
What can mattress retailers learn Cerretini’s story?
Dos Marcos dissect the review space and focus on strategies to change a negative into a positive.
Thank you to our headline sponsor Nationwide Marketing Group. Nationwide serves more than 5,500 retail members with tools, resources, training and technology to help their businesses grow.
Also, we’re excited to announce our new sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation and the Woman’s Choice Award.
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