Crystal Ball Predictions with Retail Futurist Doug Stephens

“Tremendous carnage, fallout, damage done to the industry. And it will really be a resurrection—and hopefully a portal to that new digital landscape we’ve been talking about for 20 years.” 

-Doug Stephens, CEO Retail Prophet

Futurist Doug Stephens is working on a new book: Resurrecting Retail: The Future of Business in a Post-Pandemic World.

We didn’t want our audience to have to wait on the book, so we invited Doug on the show to give us near-term and long-term perspective on the post-pandemic world. 

In this episode, Doug predicts how retail will evolve. He’s not focusing on waves, but paying attention to riptides and undercurrents that can kill a business. 

Doug Stephens, CEO Retail Prophet

As e-commerce grows, physical stores must change, Doug says.

Media is becoming the store. And stores may become more like media outlets. This new store model may work similar to how companies buy TV ads—their media buy places ads on stations that attract their target audience.

Brands will find physical outlets that deliver the best in-store experiences and pay to be on that floor. The purpose of the store will be distributing experiences with products and people in those spaces.

In the mattress category, this approach is likely why digital first brands like Tuft & Needle made moves toward free standing retail. By all accounts, those physical stores lowered local customer acquisition costs and gave consumers a chance to experience the brand and its products.

Where is retail headed and how can you stay relevant? Buckle up. Doug takes listeners on a wild ride.

About Doug Stephens 

Doug Stephens is the Founder and CEO of Retail Prophet and one of the world’s foremost retail industry futurists.

His intellectual work and thinking has influenced many of the most widely known international retailers, agencies and brands including Walmart, Google, L’Oreal, BMW and LVMH. 

Doug is the author of two International bestselling books – Reengineering Retail: The Future of Selling in a Post-Digital World and The Retail Revival: Re-Imagining Business for the New Age of Consumerism.

Doug is also the nationally syndicated retail columnist for CBC Radio and sits on multiple corporate and academic advisory boards. 

Nationwide Help Center 

Nationwide Marketing Group has launched a BACK TO BUSINESS HUB packed with useful information for independent retailers.

For Dos Marcos listeners seeking expert advice as they navigate the changing environment, we have an email address for you to use: help@nationwidegroup.org.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

Best-Selling Author Jon Spoelstra Talks 90-Day Theory and Marketing Outrageously

A sumo wrestler doing a Michael Jordan dunk. That’s the cover of Jon Spoelstra’s book: Marketing Outrageously REDUX

Dos Marcos have both read the book, used its insights, and had it on their shelves for years.

It was an honor having on the show the former General Manager of the Portland Trailblazers, President of the New York Nets, and renowned author.

He’s famous for using a rubber chickens in his marketing and Spoelstra has gems of wisdom to pass along to any business owner. 

We talk mattress shopping and tires, how to use Jon’s 90-day theory to improve your career, and the most important question you can ask yourself in business. 

Find out more about Jon and connect with him at JonSpoelstra.com.

NATIONWIDE HELP CENTER

Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

The Big Bang of Creativity Rippling ‘Round the World

Let’s start in San Francisco where Michael Magnuson, CEO of  GoodBed.com, found himself under a shelter in place mandate.

He wrote a catchy song and rallied his family to make a music video. That led to a song number two, a country diddy called “Stayin’ Home.”  See the video below.

Artwork has flowed from paint brushes.

Landscaping projects in backyards across the world have blossomed to life.

Kids are cooking for their parents. T

ik-Tok is exploding with dance routines.

Co-workers are collaborating on new ideas.

Behind the scenes, Dos Marcos have written thousands of words they hope will help retailers.

The creativity seems unprecedented. 

In this episode, we dive into examples of creativity and what it could mean for the mattress industry. 

If you’re not an out-of-the-box thinker, you’ll get tips on how to hold a fun brainstorm and apply those ideas to your business. 

NATIONWIDE HELP CENTER

Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

How Mattress Shopping and Marketing Messages May Evolve

First of all, thanks to Jeff Scheuer, America’s Beducator and owner of Mattress to Go, for the face masks—err, sleep masks (dual-purpose). 

And thank you Jeff and Kristine for all you are doing to serve your community by providing free handmade masks. The people of Shelby Township, Michigan are lucky to have you as friends and neighbors.

Check out Jeff’s Beducation YouTube Channel. Whether you’re a consumer or a mattress nerd, it’s filled with information we find incredibly valuable.

Face mask, or sleep mask?

On this episode, we talk about how mattress retailers are evolving.

The “appointment” model is taking hold. Doorstep delivery is now a thing. There’s talk about protective equipment to cover each mattress during rest tests. 

For those with a cart feature on their websites, ecommerce selling is becoming common place. We’re seeing tremors of change, but what will stick? Where should retailers focus to set themselves up for the comeback? 

Dos Marcos also talk about this—on the backside of returning to the new normal, what messages will resonate with consumers? How do you position the mattress as a solution to problems consumers are facing amidst the coronavirus outbreak? 

NATIONWIDE HELP CENTER

Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/MattressPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

James Perez’s Lessons from Dad and Reimagining 14 Mattress Firm Stores Post-COVID19

As a boy, James Perez’s father drove a flat bed pick up door-to-door selling mattress. James road shotgun and gleaned countless lessons from his old man.

Like the time as a teen when James wasn’t getting sales for his lawn mowing business. I told dad, “I need a different neighborhood. Nobody’s buying.” His dad used that challenge to teach his son how to bring his personal story to life and bring people into the purpose behind your business.

James tells the story about meeting Paul Stork for the first time. Paul is one of the original founders of Mattress Firm. James said he was told “no” about 30 times before he was able to secure a Mattress Firm franchise.  

Given the crazy conditions retailers are navigating, James takes us behind the scenes on how he’s dealing with the coronavirus fallout. You won’t want to miss the story at the 25-minute mark about how partnerships are helping him persevere. 

James also says, for him, mattress retail is going to become a serious business. Stores need to be a safe place. Delivery will evolve. 

We first connected with James through our friends at PureCare. Be sure to hop over to the 36:10 mark and hear James talk about the PureCare bar.  James says he told everyone about his idea and PureCare was the only one to listen. Now, he says he’s “all-in on the sleep essentials category.” 

Finally, does James also take a tequila shot? The odds are good. Thanks so much to James for joining us on the show. When we meet in person, tequila shots are on us! 

NATIONWIDE HELP CENTER

Nationwide has launched a full section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

For Dos Marcos listeners seeking expert advice as they navigate government programs and coronavirus assistance, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the Nationwide team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Thank you to our headline sponsor Nationwide Marketing Group.

As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive. Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email for your direct dose of Dos Marcos.

Scary Misinformation vs. Expert Business Answers

A scary trend has emerged.

Business leaders are navigating uncertainty and searching for help.

They’re asking friends and family for advice. Or seeking answers from other business owners. They’re often getting incorrect information that’s potentially damaging.

As you navigate government programs to keep your business alive, you need expert guidance. Not hearsay.

In this episode, Mike Whitaker takes listeners through the expert resources Nationwide Marketing Group has put together.

Mike Whitaker, Nationwide Marketing Group

This bank of vetted, credible resources and guidance is available to all retailers. Not just Nationwide members.

You can access information about the Payroll Protection Program, Families First Coronavirus Response Act, and much more.

Also, for Dos Marcos listeners seeking specific advice, we have an email address for you to use: help@nationwidegroup.org.

Send an email to that address, give the team about 24 hours, and help will be on the way. Expert guidance, not misinformation that could cost your business.

Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,200 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

At the end of this episode, we played this song from GoodBed.com founder and CEO Michael Magnuson. Thanks, Mike! We love the creativity and positivity during a difficult time.

How to Spend Your Time: Tiger King, Live Chat, and E-commerce

Many mattress stores are closed, or at a minimum, adjusting business practices to comply with social distancing and shelter-in-place mandates.

As a mattress retailer, what should you be doing right now? How should you invest your time? Jennifer Danko is the Vice President of Technology for Nationwide Marketing Group and the founder of Site on Time

Jennifer Danko

Jennifer has tips on how to invest your time and where to place your focus: live chat and selling online are the two biggies. 

Beyond setting up live chat to engage with customers on your site and getting your website ready to sell, Jennifer provides some valuable insights on how Google and other search engines are showing local search results. There are steps retailers can take to be visible when local customers search for products. Be sure to listen to the tips on Google Shopping and how it can impact your business.

Nationwide has launched a section on their website dedicated to helping retailers: Coronavirus Resource and Best Practices for Independent Retailers. 

Thank you to our headline sponsor Nationwide Marketing Group. As a member of Nationwide Marketing group, you instantly have access to over 200+ ambitious, entrepreneurial-minded advocates who are dedicated to helping your business thrive.

Nationwide serves more than 5,500 independent retail members with tools, resources, training, and technology to help their businesses grow.

Also, thanks to our sponsor, PureCare. PureCare designs essential elements necessary to create a healthy sleep environment. PureCare manufactures the official mattress and pillow protectors of both the National Sleep Foundation  and the Woman’s Choice Award.

Watch the live video of most episodes at Facebook.com/DosMarcosPodcast.

Make sure and subscribe to our email to get a direct dose of Dos Marcos.

At the end of this episode, we played this song from GoodBed.com founder and CEO Michael Magnuson. Thanks, Mike! We love the creativity and positivity during a difficult time.

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